You can borrow credibility, you can share previous successes and you can communicate with numbers.
Those are all logic prone thought processes.
Logic isn’t what moves us though.
If it did, we wouldn’t overeat or spend money on items we can’t afford.
Emotion moves us and alters our state.
Outside of Doctors and Engineers- communication through Emotion would seem to be a better route then logic.
Emotion based communication supports physical and mental well being, salesmanship, relationships and almost anything that can’t be easily measured.
Where do you need to expend more emotional labor?