When you are driving a car, you know the destination, short cuts in a route, gas stations along the way and your favorite late night eats spot.
It's habitual, comfortable and simple.
Business can become routine. Quicker ways to do things, cheaper ways to market a product or service and the race to make a given deadline.
It's obvious when you start nodding off at the wheel of a car, you have a jolt reaction as you exit the lane.
Consider where your jolt reaction is in business. It may be telling you something important.
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